Master in International Marketing

Series of modules, seminars and workshops covering the following topics:

1. Marketing 21
2. Ethics & Philosophical Anthropology
3. Industrial Visits & Critical Analysis
4. Global Strategies of Negotiation
5. Consumer Behaviour
6. Human Resources
7. Sustainability in Business
8. Leadership & Management for Change
9. Delusions & Realities
10. State of Humanity and the Planet
11. Services Marketing
12. Architecture of the Mind
13. Conceptual & Strategic Global Solutions
14. Organizational Behavior
15. Concepts of Personal Development
16. Final Research Paper

LANGUAGE CLASSES OFFERED: (Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian and English).

Please note that subjects offered may vary from the published list and are revised periodically to ensure maximum relevance to the related industry and business world. Language classes are based on demand (minimum five students) per level and must be chosen prior to the start of the semester.

Course Information
Course Code: MBA-300
Course Duration: 1 academic year
Semester 1: October / Semester 2: February
ECTS (European Credit Transfer System): 90

 

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