The Master of Business Administration (MBA) with a Major in Online Business provides a creative understanding of the growing implications of incorporating technology and online trends as an essential element of every business. The program delves into the trends and developments of the internet and its growing implications for multinationals especially the particulars of social networking and online consumers.

Online Marketing Strategies

This course gives students the essential knowledge of the elements required to effectively market online including branding essentials, banner placement, search engine optimization, domain name awareness, email campaigns, website usability, statistics and analytics as well as the key concepts of affiliate marketing.

History of Online Businesses

This course looks at how the internet has developed over the past 20 years and takes an in depth look into the business models of online success stories from a technical, consumer, management and financial perspective.

Business Ethics

This course introduces students to the fundamental concepts of ethics, philosophy, and the translation of these concepts to the organizational culture and decision-making processes both in management as well as on employee level. The course also outlines the industry trends on corporate social responsibility and sustainability as a fundamental ethical pillar in the enterprise that is to succeed in today’s world.

Personality Development

Personal development is a holistic psychical-spiritual process. ‘Spiritual’ always refers to values and meaning beyond the materialistic world. The psychical reality is the field of personal development. Human behavior is mostly tied to the individual psychical-spiritual state of a person, the result of countless forming processes since the prenatal time. The highest aim is a well-balanced development of all psychical forces, including basic patterns of dealing with life and people, towards efficiency, quality and wholeness. The course provides the essential knowledge about the characteristics of the development of ‘personality’ during the course of one’s life and reveals the importance of a consciously managed self-development (self-forming) in order to become strong and constructive for business and life.

Consumer Behavior

This course provides an overview of the behavior of the online consumer as well as an insight into current trends and developments surrounding the e-business consumer. The aims of the course are to provide a link between the e-business model and the target customer.

Research Paper