The Master of Business Administration (MBA) with a Major in International Marketing is a sophisticated program that delves into the network of consumers, markets, competitors, products and services on an international scale. The program includes the essential tools, skills and visionary understanding to successfully implement and lead international marketing strategies.

International Marketing

This course provides students with a clear understanding of the essential elements and issues present in today’s highly competitive and dynamic international marketing environment. Students delve into the opportunities and threats of the Internet with a specific focus on social networks in order to successfully manage international marketing strategies.

Business Ethics

This course introduces students to the fundamental concepts of ethics, philosophy, and the translation of these concepts to the organizational culture and decision-making processes both in management as well as on employee level. The course also outlines the industry trends on corporate social responsibility and sustainability as a fundamental ethical pillar in the enterprise that is to succeed in today’s world.

Marketing Research

This course gives students the indispensable knowledge and perspective on key marketing research concepts. Students are given a thorough understanding of how market research is carried out, how questionnaires are created and how to communicate the findings to managers.

Online Marketing Strategies

This course gives students the essential knowledge of the elements required to effectively market online including branding essentials, banner placement, search engine optimization, domain name awareness, email campaigns, website usability, statistics and analytics as well as the key concepts of affiliate marketing.

Personality Development

Personal development is a holistic psychical-spiritual process. ‘Spiritual’ always refers to values and meaning beyond the materialistic world. The psychical reality is the field of personal development. Human behavior is mostly tied to the individual psychical-spiritual state of a person, the result of countless forming processes since the prenatal time. The highest aim is a well-balanced development of all psychical forces, including basic patterns of dealing with life and people, towards efficiency, quality and wholeness. The course provides the essential knowledge about the characteristics of the development of ‘personality’ during the course of one’s life and reveals the importance of a consciously managed self-development (self-forming) in order to become strong and constructive for business and life.

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