The Master of Business Administration (MBA) with a Major in Communication & Public Relations is a visionary program that sets the foundation for candidates looking to take a leading position in public relations, advertising, marketing and communication. The program entails the fundamental values and essential skills in visionary communication, organizational communication, speech delivery as well as a solid foundation for confident public speaking and persuasion in diverse social and political environments.

Public Speaking & Public Communication

This course provides students with both the skills, tools and confidence required to effectively communicate orally. Students are given the framework to organize thoughts, adapt messages to specific audiences as well as giving them the insight of effectively using language. Students are given the a look at the various communication styles in order to provide them with the confidence to deliver messages both verbally and non-verbally as well as the emphasis on listening and evaluation skills.

Public Relations

This course delves into the origins of public relations by analyzing the meaning and scope of this essential managerial communication skill. Students are given the perspective of public relations applied in corporate, governmental and non-profit fields.

Organizational Communication

This course outlines the effective communication skills and organizational environment required to achieve company objectives. The course provides a strong emphasis on relationships between employer and employee, audience analysis, construction of messages as well as persuasion to deliver concepts.

Business Ethics

This course introduces students to the fundamental concepts of ethics, philosophy, and the translation of these concepts to the organizational culture and decision-making processes both in management as well as on employee level. The course also outlines the industry trends on corporate social responsibility and sustainability as a fundamental ethical pillar in the enterprise that is to succeed in today’s world.

Personality Development

Personal development is a holistic psychical-spiritual process. ‘Spiritual’ always refers to values and meaning beyond the materialistic world. The psychical reality is the field of personal development. Human behavior is mostly tied to the individual psychical-spiritual state of a person, the result of countless forming processes since the prenatal time. The highest aim is a well-balanced development of all psychical forces, including basic patterns of dealing with life and people, towards efficiency, quality and wholeness. The course provides the essential knowledge about the characteristics of the development of ‘personality’ during the course of one’s life and reveals the importance of a consciously managed self-development (self-forming) in order to become strong and constructive for business and life.

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