Founded in 2009 as:


Bachelor of Business Administration with majors in:

1. Communication & PR
2. Management
3. Entrepreneurship
4. Leisure & Tourism
5. Hospitality & Hotel Mgt.
6. Psychology
7. Business Coaching
8. Life Coaching
9. Leadership
10. Asian Business (with Mandarin & Japanese)
11. Global Economics
12. Global Politics
13. Entrepreneurship
14. International Relations
15. International Marketing
16. Fashion Industry
17. Luxury Industry
18. Sustainability (Green BBA)
19. Custom BBA (tailor-made programs)*

Specializations take place in year 3, with the focus for the final thesis also entailing the chosen specialization. * Tailor-made programs allow students to create their own ‘custom BBA’ with a specialization in their chosen field – programs are subject to availability and approval by the Schellhammer Education Advisory Board; Contact us to discuss your requirements.


Principles of Marketing
Evolutionary Philosophical Anthropology
Statistics & Data Analysis
Academic Reading & Writing Skills
IT Skills I
Industrial Visits & Critical Analysis
Commercial Law
Accounting I
Foundation of Business Management
Economics I: Principles of Economics
IT Skills II
State of Humanity and the Planet
Methodology of Social Sciences
Fundamentals of Entrepreneurship
Communication Skills
Introduction to Sociology & Business


Building & Leading Effective Teams
Cross Cultural Management
Project Management
Ethics & International Business
Industrial Visits & Critical Analysis
Personal Branding
Ethics & International Business
Global Media
Intellectual Property Law
Global Organizational Communication
Economics II: Microeconomics
Rules of Design in Business
Consumer Behavior
Accounting II
Global Banking & Cash Flow
Corporate Finance I
Human Resource Management


Economics III: Macroeconomics
Consumers and Structures of Society
Supply Chain Management
Industrial Visits & Critical Analysis
Case Studies in Consumer Law
Corporate Finance II:
Global Strategies of Negotiation
Sustainability in Business
Global Luxury and Retail Industry
Marketing Research
Personality Development
Trends and Innovation in Business
Interdisciplinary Global Case Study
A variety of optional modules (specific to the major)

LANGUAGE CLASSES OFFERED: (Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian and English)

Please note that subjects offered may vary from the published list and are revised periodically to ensure maximum relevance to the related industry and business world. Language classes are based on demand (minimum five students) per level and must be chosen prior to the start of the trimester.


Course Information

  • Course Code: BBA-100
  • Course Duration: 3 academic years
  • Minimum age: 18 years old